During a 2025 summer internship with Princess Cruises, I produced clean, brand-consistent copy for a wide range of marketing campaigns. I drafted first-round copy from creative briefs and collaborated closely with my manager to refine tone, integrate campaign details, and align with brand standards. I reviewed second-round proofs in Workfront, checking copy within full design layouts to ensure accuracy before each campaign went live. In addition, I redesigned the historical Copy Matrix, turning a dense, difficult-to-search Word document into a simple, searchable, and streamlined copy library that centralized approved boilerplate copy, supported faster reuse, and preserved organizational memory.
Marketing Campaign Copy Sample 1
Subject: North from San Fran to Alaska from $1,349
Snippet: The West Coast Summer Savings Event has arrived!
Headline: Trade the fog for the fjords
Body: Set sail from San Francisco and escape into Alaska’s wild beauty — no long flights or airport worries required. With the West Coast Summer Savings Event, you can enjoy a 10-day journey through misty fjords, towering glaciers, vibrant coastal towns, and wildlife-rich vistas, all starting at just $1,349. These limited-time fares won’t last, so why wait to book your next great adventure? Wherever you’re dreaming of, there’s a West Coast escape for every traveler.
Marketing Campaign Copy Sample 2
Headline: #1 in Alaska. #1 in Awe.
Subhead line: Sail with Princess in 2027 and discover why more travelers choose us to explore Alaska.
Boilerplate Copy (short): More people sail Alaska with Princess than any other cruise line – and in 2027, you can see why. Witness towering glaciers, breaching whales, and charming frontier towns with the cruiseline that does it best. Plus, our newest ship, Star Princess®, returns for an unforgettable summer, sailing roundtrip from Seattle. Book by August 18 to secure the best stateroom selection, and get up to 40% off, a FREE room upgrade with a $99 deposit.
Boilerplate Copy (long): There’s nowhere on Earth like Alaska – a place where glaciers crack like thunder, wildlife roams free, and each moment feels larger than life. And there’s no better way to experience it than with Princess, the #1 cruise line in Alaska, taking more guests to the Great Land than anyone else. With nearly 60 years of expertise, we bring you closer to Alaska’s wild beauty than anyone – and in 2027, we’re doing it bigger than ever, with over 180 departures ranging from four to sixteen days.
Our newest ship, Star Princess®, returns for an unforgettable summer, sailing roundtrip from Seattle. Choose from itineraries that blend thrilling glacier views with visits to charming frontier towns like Ketchikan and Skagway. Or go deeper with a cruisetour, combining a Voyage of the Glaciers cruise with overnight stays at our exclusive Princess wilderness lodges, nestled near Denali and other iconic national parks.
Alaska is best seen from your private balcony – and Princess has more balcony staterooms than any other cruise line. Picture sipping coffee as whales breach beside the ship, or watching a glacier calve while wrapped in a blanket and quiet awe. It’s an experience that stirs the soul – and one that’s perfect for sharing. With activities and adventures for every generation, Alaska is an unforgettable destination for families to connect and create lasting memories together.
When you book by August 18th, you’ll secure the best stateroom selection, get up to 40% off cruise fares, a FREE Room upgrade, and lock it in with a $99 deposit. Make 2027 your year to experience Alaska’s wild side – with the cruise line that does it best.
Manager Reference
The following is a reference from my direct manager.
Marshall was a pleasure to have on our team as an intern from June to August 2025. He was consistently reliable and a positive presence, always putting in a full 40 hours a week. Marshall got up to speed with our workflow and project management tools like Asana and Workfront incredibly fast. He has great communication skills, always asking questions when he was unsure and showing a real eagerness to get started, even when project details were a bit vague. He was a huge help with organizing our copy matrix and showed some impressive flashes of creativity with his writing.
Throughout his internship, Marshall embraced his learning objectives. He showed real improvement in his copywriting, contributing to several projects and continuously getting better at balancing a creative tone with the necessary details. He also did a fantastic job of understanding our company’s larger ecosystem, participating in meetings, and even interviewing other managers to learn more about how his work fit in. Marshall’s positive attitude and willingness to learn were truly appreciated by everyone on the team. He has a lot of potential, and I’m confident he would be a great addition to any team. We wish him all the best in his future endeavors.
Marshall Piros 